In my role as the parish Communications Coordinator, I had the privilege of collaborating with our Adult Faith Formation Leader to host Fr. Nathan Cromly, a renowned guest speaker in the Catholic community.

Our goal was to create an event promotion that would resonate with Catholics in our parish and neighboring parishes. The themes of talk centered around the Sacrament of Reconciliation, repentance, conversion by trading death for life in a spiritual sense.

As the sole designer, I brought this vision to life creating the event theme, logo, flyer, mini poster, promotional kit, Facebook page, site landing page, and materials for use during the program. The promotional kit was sent to neighboring parishes and included the flyer in both. color and in black-and-white variant, a mini poster, and a carefully crafted event promo kit guide to convey the transformative theme with information for digital versions to promote the event.The distinctive heart symbol was born from this concept, with its left side representing a "heart cold as ice" and the right side embodying the warmth and vitality of a "beating heart.”